Hodja on Architecture

Concept in Design Chapter 1. Origins: Defining the Concept

This episode traces the multiple definitions of “concept” in interior and architectural design, revealing how its origins shape the way designers think, organise ideas, and give coherence to space.

Concept in Design Chapter 2. Concept: Idea, Framework, Strategy, Generator

This episode breaks down the concept’s four primary roles in interior and architectural design—idea, framework, strategy, and generator—revealing how each one shapes the clarity, direction, and coherence of a project.

Concept in Design Chapter 3. Storytelling I: Meaning

This episode explores how storytelling creates meaning in interior and architectural design, helping users interpret space and enabling designers to communicate intention with clarity and depth.

Concept in Design Chapter 4. Storytelling II: Experience

This episode explores how concepts become lived narratives through spatial experience, examining movement, atmosphere, embodiment, and memory as the core elements that transform intention into architecture.

Concept in Design Chapter 5. Narrative Framework

This episode redefines the design concept as a narrative framework, uniting form, function, and feeling into a coherent architectural logic that guides every decision in interior and architectural design.

Concept in Design Chapter 6. Formation: Thematic Analysis in Design Thinking

This episode explores how designers use thematic thinking to transform scattered observations into coherent conceptual structures, revealing formation as the intellectual groundwork of design.

Concept in Design Chapter 7. Pedagogy: Teaching Concept

This episode explores how narrative logic becomes a pedagogical tool for teaching concepts, guiding students to develop, articulate, and evaluate coherent design ideas in interior and architectural education.

Concept in Design Chapter 8. Communication: Story-Driven Design

This episode explores how story-driven design and an integrated design language enable designers to communicate concepts clearly, coherently, and memorably through narrative structure.

Concept in Design Chapter 9. Critique: Repairing the Fake Concept

This episode examines how superficial design concepts emerge, and shows how critical thinking can rebuild them into coherent and authentic narrative frameworks.

Concept in Design Chapter 10. Futures: From Concept to Myth

This episode explores how design concepts, through repeated narrative use, evolve into myths that shape cultural memory and architectural thinking.